Post by mamunur22 on Feb 2, 2024 23:38:55 GMT -5
This year’s World Tourism Day is likely one of the most unusual in its history. We want to highlight the importance of celebrating it and reflect on the challenges currently facing the industry. World Tourism Day What is World Tourism Day, and when is World Tourism Day Celebrated? It’s been held every September 27th since the United Nations World Tourism Organization declared it in 1979. This date coincides with the WTO’s Statutes’ proclamation in 1974 and the end of the Northern Hemisphere vacation season and their beginning in the Southern Hemisphere. The World Tourism Day celebration and commemorative activities aim to educate society about tourism’s impact on a social, cultural, political, and economic level. It’s especially crucial since the industry has just started to grow and gain prominence. Statistics show that the number of international tourism visits increased to 1.3 billion from 25 million in 1950. Our tourism whitepaper highlights this growth and the factors that paint a picture of the industry’s current state and its future.
World Tourism Day is a little bit different in 2020 Every celebration of World Tourism Day has a different theme, and this year is Tourism and Rural Development. The day aims to “...celebrate the unique role that tourism plays in providing opportunities outside of big cities and preserving cultural and natural heritage all around the world.” Nonetheless, this year’s World Tourism Day comes at a critical time for the tourism industry. It’s quite Telegram Data possibly the most unusual celebration we’ve seen to date. The tourism industry is one of the sectors bearing the brunt of the impact from the COVID-19 pandemic. It’s still important to spend time rethinking the future to mitigate the impact and for brands to adapt their strategies. Tourism and Innovation It’s time to innovate. We have to rethink everything. Brands need the ability to reinvent themselves and adapt to a new context. Everything we knew about our target and the strategies that worked has probably changed. We need to look for new ways forward, create new codes, and make new paths despite the uncertainty. It’s also time to use the tools we have available to our advantage. If tourism and technology were already a critical formula, they’re even more crucial to optimize resources, internal processes, and offering hyper-personalized messages to every user. It’s more fundamental than ever to find the right messaging that resonates with users and transmits the safety and trust they need.
Innovative tourism products COVID-19 World Tourism Day Our audience wants to listen to us and understand our point-of-view. Kantar’s COVID-19 Barometer found that 80% of Spaniards favor brands continuing to advertise while adapting the messaging and creative assets. However, 75% of them said that brands should adopt useful messaging (83%) or inform them about their efforts in overcoming the pandemic (81%). We’ve never faced anything like this, but experience tells us that fundamental pillars will always work and help us in these challenging times. We recently wrote an article with tourism marketing tips for challenging times. We offered four key pointers to tackling the current malaise: 1. Listen to your buyer persona to overhaul your campaigns and messaging to personalize your content. It may be your audience changed, and you need to refocus your strategy. 2. Stay loyal to your brand both on the inside and outside. In times of change or uncertainty, we must stay true to the values and goals that brought us here in the first place. 3. Communicate more than ever with transparency to build trust.
World Tourism Day is a little bit different in 2020 Every celebration of World Tourism Day has a different theme, and this year is Tourism and Rural Development. The day aims to “...celebrate the unique role that tourism plays in providing opportunities outside of big cities and preserving cultural and natural heritage all around the world.” Nonetheless, this year’s World Tourism Day comes at a critical time for the tourism industry. It’s quite Telegram Data possibly the most unusual celebration we’ve seen to date. The tourism industry is one of the sectors bearing the brunt of the impact from the COVID-19 pandemic. It’s still important to spend time rethinking the future to mitigate the impact and for brands to adapt their strategies. Tourism and Innovation It’s time to innovate. We have to rethink everything. Brands need the ability to reinvent themselves and adapt to a new context. Everything we knew about our target and the strategies that worked has probably changed. We need to look for new ways forward, create new codes, and make new paths despite the uncertainty. It’s also time to use the tools we have available to our advantage. If tourism and technology were already a critical formula, they’re even more crucial to optimize resources, internal processes, and offering hyper-personalized messages to every user. It’s more fundamental than ever to find the right messaging that resonates with users and transmits the safety and trust they need.
Innovative tourism products COVID-19 World Tourism Day Our audience wants to listen to us and understand our point-of-view. Kantar’s COVID-19 Barometer found that 80% of Spaniards favor brands continuing to advertise while adapting the messaging and creative assets. However, 75% of them said that brands should adopt useful messaging (83%) or inform them about their efforts in overcoming the pandemic (81%). We’ve never faced anything like this, but experience tells us that fundamental pillars will always work and help us in these challenging times. We recently wrote an article with tourism marketing tips for challenging times. We offered four key pointers to tackling the current malaise: 1. Listen to your buyer persona to overhaul your campaigns and messaging to personalize your content. It may be your audience changed, and you need to refocus your strategy. 2. Stay loyal to your brand both on the inside and outside. In times of change or uncertainty, we must stay true to the values and goals that brought us here in the first place. 3. Communicate more than ever with transparency to build trust.