Post by account_disabled on Feb 23, 2024 23:39:16 GMT -5
This strategic tool helps create the service design for a company. This allows for a detailed description of the visible and non-visible parts of it. It is a conceptual diagram that, visually, presents all the processes that define the service, helping to identify those points of contact and opportunities for improvement for an excellent user experience. The Service Blueprint is often confused with the Customer Journey Map, but they are different methodologies, as well as complementary. In summary, we could say that the Customer Journey Map focuses on the customer, while the Service Blueprint focuses on service and processes, both internal and external, to provide a better customer experience .
While the Service Blueprint identifies processes and contact opportunities, the Customer Journey Map recognizes the customer's pain points and their motivations to solve their needs. In the following image made by the Izo group we can Changsha Mobile Number List see the approach of both in a more visual way. customer-journey-vs-blueprint Service Blueprint is very useful when the areas that comprise the company do not agree on what the ideal customer journey is for different buyer personas. Also when, for example, there is a new technological integration that is added to the purchasing process. Through the analysis of the tool, it will be possible to define at what stage of the purchase to incorporate the new technology and how it will affect the already established Customer Journey Map.
will provide more information about the company's internal processes and how these affect the customer experience. We will continue talking about the Customer Journey since we still have many edges to explore, meanwhile, we invite you to closely follow Súmate's updates so as not to miss our next article on this topic and others related to digital marketing.They are also reminded that, if they cannot attend the General Meeting in person, every member may be represented by another person in accordance with Article of the current Social Statute; Said representation must be granted in writing, for which purpose the corresponding representation document will be accompanied with each call notification. The information regarding the agenda and content of this Extraordinary Meeting is available to the Partners at the Company's headquarters.
While the Service Blueprint identifies processes and contact opportunities, the Customer Journey Map recognizes the customer's pain points and their motivations to solve their needs. In the following image made by the Izo group we can Changsha Mobile Number List see the approach of both in a more visual way. customer-journey-vs-blueprint Service Blueprint is very useful when the areas that comprise the company do not agree on what the ideal customer journey is for different buyer personas. Also when, for example, there is a new technological integration that is added to the purchasing process. Through the analysis of the tool, it will be possible to define at what stage of the purchase to incorporate the new technology and how it will affect the already established Customer Journey Map.
will provide more information about the company's internal processes and how these affect the customer experience. We will continue talking about the Customer Journey since we still have many edges to explore, meanwhile, we invite you to closely follow Súmate's updates so as not to miss our next article on this topic and others related to digital marketing.They are also reminded that, if they cannot attend the General Meeting in person, every member may be represented by another person in accordance with Article of the current Social Statute; Said representation must be granted in writing, for which purpose the corresponding representation document will be accompanied with each call notification. The information regarding the agenda and content of this Extraordinary Meeting is available to the Partners at the Company's headquarters.